What is one advertising platform you've seen the most success with recently? What made it stand out from the others?

Question

Discover the latest trends in advertising platforms as industry leaders share their insights. Hear from the VP of Market Operations and the Marketing Director to uncover which platforms are delivering exceptional results. From TikTok's great ROI to Meta's support for B2B lead generation, this article compiles twenty-one expert opinions. Don't miss the valuable strategies and tips provided by these professionals to enhance your advertising efforts.

Nick Valentino · Answer

Its political future may be uncertain, but TikTok is a dynamic, fast-growing platform that gets us a great ROI, especially with younger customers. It's a great place for engaging, informative videos that teach people more about the moving process and build our brand awareness at the same time.
Thank you for the chance to contribute to this piece! If you do choose to quote me, please refer to me as Nick Valentino, VP of Market Operations at Bellhop.

Patrick Beltran · Answer

I've had fantastic success using YouTube Shorts to retarget long-form content. While most marketers are now making use of Shorts as early branding or general outreach, we have been layering our strategy. My way of explaining it is this: We produce a great value-driven, long-form video first, such as an entire guide or tutorial, and then we create Shorts of the highlights of that video that are just the most useful points you can get from that video for those who didn't watch the whole thing or were engaged with the same content.
This strategy works because Shorts serve as "trailers" or reminders that bring those who had not initially signed up to watch a long video back to the mainstream. We're basically adding a "breadcrumb" element that keeps our audience curious and engaged while taking them back to the original video where the full message or call-to-action is. And with YouTube's algorithm favoring Shorts right now, this is an opportunity to actually reach targeted groups.

Kinga Fodor · Answer

For us, LinkedIn stands out because it not only delivers leads but also helps us connect with prospects in a more authentic way, building both brand awareness and trust within the right circles.Recently, LinkedIn Ads has been our most successful platform, especially for targeting high-level decision-makers in the industry. What sets LinkedIn apart is its precise targeting options—it allows us to reach people based on their job titles, industries, and company sizes, which is critical in B2B SaaS marketing.We've seen great results by crafting ads that speak directly to pain points we know are relevant to our audience. For example, instead of a generic message, we create content that addresses specific challenges, making it highly relevant to professionals in our field. LinkedIn's analytics also help us measure engagement in real time, allowing us to refine our campaigns and test variations on messaging or creative to see what resonates best.

Erin Hendricks · Answer

One platform that's been really effective for us recently is Quora Ads. Now, Quora might not be the first place you'd think of for advertising something like Sammy's Milk, but it's actually been incredible for connecting with health-conscious parents and caregivers who are looking for trusted, in-depth information. Instead of just running basic ads, we focused on targeting specific questions where parents were actively asking about safe infant formulas, alternatives to cow's milk, or pediatrician-recommended nutrition options for babies.
We didn't just throw up an ad—we used Quora's answer-based ad format to deliver an educational, conversational message. We highlighted Sammy's Milk's unique benefits, such as being palm oil-free, seed oil-free, non-GMO, and gluten-free. This allowed us to provide real, relevant answers to parents looking for the purest options. The results were amazing: we saw high engagement and a big boost in click-through rates from an audience that was already looking for exactly what we offer. For anyone considering this, Quora lets you tap into a genuinely interested audience, and if you meet them with informative, supportive messaging, it feels more like help than an ad, which really resonates.

Brett Iwanowicz · Answer

Facebook Ads allow you to target specific demographics, interests, behaviors, and even location. This makes it easier for me, as a real estate agent, to reach my ideal audience—potential home buyers and sellers within a particular area. With advanced targeting options, such as look-alike audiences, I can also expand my reach to relevant individuals who have similar characteristics to my existing clients.
With over 2 billion monthly active users, Facebook has a massive audience base that no other advertising platform can compete with. This gives me the opportunity to reach a large pool of potential clients and showcase my listings, open houses, and services. Additionally, Facebook's algorithm also ensures that my ads are shown to users who are most likely to engage with them, increasing the chances of conversions.
Aside from its targeting capabilities and audience reach, Facebook Ads also offer various ad formats, such as carousel ads, video ads, and lead generation ads. This allows me to create visually appealing and interactive ads that grab the attention of my target audience.

Faizan Khan · Answer

TikTok is a well-known platform for advertising that gives marketers an immersive experience to help their creative content go viral. It's perfect for reaching Gen Z and millennials because of its distinctive algorithm, which encourages organic reach. The platform promotes community involvement by rapidly disseminating campaigns using hashtags and challenges. Brands may interact and have fun with people through advertising choices like Branded Hashtag Challenges and In-Feed Ads. Higher engagement rates are frequently the result of aligning messaging with popular content. Real-time performance tracking and prompt modifications for optimal impact are made possible by TikTok’s analytics capabilities.

Fahad Khan · Answer

All the social media platforms like Instagram and TikTok are great for advertising. These platforms have a highly engaged audience and allow creative and visually appealing ad formats. Focusing on population statistics and specific interests is particularly effective in achieving excellent customers, especially when combined with the possibility of viral content. In addition, the integration of functions such as marketing and influencer purchases may directly stimulate sales. If you want to reach a larger audience and increase engagement levels, consider these social media platforms in your ad campaigns.

Russ Vall · Answer

Instagram has been our top performer for MioJewelry, with a 4.2% engagement rate on our luxury watch content—well above the platform's 1.94% average for retail. The visual nature of Instagram works perfectly for showing off the details and beauty of timepieces like Rolex and Patek Philippe. Our videos featuring close-up shots of watch mechanisms get 3x more saves and shares than static posts. 
I spend around $2,000 per month on targeted Instagram ads, focusing on audiences interested in luxury goods in the NYC metro area. The platform's detailed targeting options let us reach serious watch collectors and first-time luxury buyers. One of our recent campaigns promoting a limited-edition Audemars Piguet brought in 2 qualified leads and resulted in 2 sales worth over $37,000 combined.
The real game-changer has been Instagram Stories and Reels. We post daily behind-the-scenes content of new arrivals and private client appointments. According to social media expert Neil Patel, Stories drive 58% higher brand awareness compared to traditional feed posts. Our follower count grew from 800 to 3,000 in 8 months just through consistent Stories and Reels content. For anyone selling luxury goods, I'd say Instagram is worth the investment if you can create quality visual content and target the right audience.

Magee Clegg · Answer

One advertising platform where I've seen the most success recently is Google Search Ads. With the ability to target specific keywords, it allows us to capture leads who are actively searching for solutions. This is crucial because it connects us with prospects who have an immediate intent to purchase, increasing the likelihood of conversion.
For instance, one of our B2B clients achieved a 5,000% ROI on a Google AdWords campaign. The campaign carefully targeted keywords directly related to their niche, ensuring their ads displayed to their most likely buyers. This resulted in not only an increase in qualified leads but also a substantial boost in sales.
In another case, we assisted a client in increasing their website traffic by over 14,000%. We focused on optimizing their ad spending and honing in on long-tail keywords that their competitors overlooked. By doing so, we capitalized on less competitive, yet highly relevant, search terms, substantially enhancing traffic and engagement.

Darryl Stevens · Answer

In recent campaigns, we've found Google Ads to be exceptionally effective. Its extensive reach across search results, YouTube, and the Google Display Network allows us to target potential customers precisely when they're searching for related products or services. The platform's robust analytics provide deep insights into user behavior, enabling us to refine our strategies and optimize ad spend. This combination of broad exposure and detailed performance tracking has made Google Ads a stand-out choice for our advertising efforts.

Azam Mohamed Nisamdeen · Answer

Lately, LinkedIn ads have been incredibly effective, especially for reaching B2B clients. LinkedIn's targeting features allow us to reach specific professional demographics, making it easier to promote our chatbot to businesses in need of customer-engagement tools. Compared to other platforms, LinkedIn's audience is more relevant to our niche, so ad spend is more impactful.
The platform's ability to target based on job title, company size, and industry has been invaluable. For example, when we launched a new chatbot service, we targeted decision-makers in customer-support roles, which helped drive qualified leads. LinkedIn's analytics also provide insights into who interacts with our ads, allowing us to refine our strategy.
For others in B2B, I'd highly recommend LinkedIn ads. The quality of leads from this platform often outweighs sheer volume, making it an effective choice for reaching engaged, relevant audiences who are more likely to convert.

Chase Mckee · Answer

One advertising platform where I've seen significant success recently is Tomba.io, primarily in our email marketing campaigns. We use Tomba.io to improve our lead generation by finding precise email contacts. This tool allows us to create targeted campaigns that have led to a 40% increase in email open rates and a 20% boost in response rates.
The standout feature of Tomba.io is its ability to integrate seamlessly with our existing processes. For example, after segmenting and targeting our audience, we saw a direct increase in qualified leads, proving the effectiveness of personalized outreach. This targeted approach helped us achieve meaningful engagements and eventually convert leads into loyal customers.
Additionally, to ensure high deliverability and reduce bounce rates, we integrated Hunter for email verification. This practice improved our email deliverability by 35% and improved engagement rates by 15%, providing us with a clean channel to communicate effectively with prospective clients. Making use of these tools has substantially bolstered our marketing efforts without incurring the overheads associated with larger advertising platforms.

Chase Chappell · Answer

One advertising platform I've seen remarkable success with recently is Facebook Ads. At Chappell Digital, we've been able to leverage its detailed targeting options and robust analytics to drive impressive campaign outcomes. For instance, we ran a campaign for a retail client that improved their return on ad spend by 35% over three months by honing in on specific customer demographics and utilizing advanced retargeting strategies. 
What sets Facebook Ads apart is the ability to accurately gauge ad performance using Sirge, a software I developed to track the full user journey. This ensures precise attribution and allows us to optimize the ads effectively. For another client in the e-commerce space, the combination of granular targeting and real-time tracking led to a 50% increase in conversion rates, showcasing how powerful and strategic use of this platform can drive substantial business growth.

Chris Bajda · Answer

I've had a lot of success with Pinterest ads lately, especially when it comes to visually appealing products. What makes it different from other platforms is that people on Pinterest are actually looking for ideas and inspiration, so your product doesn't feel out of place. The fact that users save pins means your product keeps showing up, even weeks later, which is a huge plus for staying on their radar. I've noticed this works really well for items like home decor or fashion, where people are often in a planning or shopping mindset.
The best part about Pinterest is how natural the ads feel. They don't interrupt the experience, and once someone saves a pin, it stays on their board for as long as they want. This has led to more meaningful engagement for me because people are choosing to interact with my products rather than being pushed into it. Strong visuals and smart keyword choices have been the key to getting both clicks and conversions, and it's felt good knowing that those who save the pins are genuinely interested in what I'm offering.

Luke Heinecke · Answer

I've found great success using Facebook as an advertising platform, especially for B2C campaigns. Despite being reported to lose users, it's still one of the top three most-visited websites globally, making it an ideal platform for visibility. The breadth of demographic reach and targeted advertising options is unparalleled.
One of my clients, a SaaS company, used a strategy incorporating customer testimonials in their ads, which significantly improved trust and engagement. Including metrics like "50,000+ businesses use our service" proved to be a powerful trust magnet, leading to a 30% increase in trial sign-ups.
Additionally, investing in Facebook ads is a strong move considering that 98% of marketers plan to continue using the platform effectively. By leveraging well-crafted ad designs and compelling copy, you can tap into its vast mobile user base and optimize engagement, driving measurable results for brands. Google Ads has been a game-changer for us at Linear Design, especially in the field of paid advertising and conversion rate optimization. Its versatility in keyword targeting and audience segmentation makes it stand out. We recently worked with a B2C client using Google Ads, focusing on A/B testing and optimizing ad creatives; this led to a 40% increase in conversion rates.
The key strength is how Google Ads integrates with comprehensive analytics, providing real-time data to tweak campaigns on the go. This allows us to provide clients with custom, transparent reports that predict growth. In a case with an e-commerce client, utilizing Google's shopping ads and optimizing their smart bidding strategies resulted in a 50% uplift in ROAS, drastically improving their profitability.
These experiences highlight how using Google Ads with a focus on real-time reporting and strategic A/B testing can not only boost ROI but also ensure predictable, scalable growth for businesses regardless of size.

Keith Sant · Answer

I have seen the most success with Facebook advertising in recent months. What makes this platform stand out is its ability to target specific demographics and interests, making it an effective tool for reaching potential clients.
For example, I recently ran a Facebook ad campaign for a luxury property listing. Using the platform's targeting options, I was able to reach individuals who were interested in upscale living and had shown interest in similar properties online. This resulted in a high click-through rate and several inquiries about the property.
In addition to its targeting capabilities, Facebook also provides detailed analytics that allow me to track the performance of my ads and make adjustments as needed. This data has been crucial in helping me refine my ad strategy and achieve even better results.

Josh Hook · Answer

I've seen significant success using Google My Business for local advertising. For small- to medium-sized businesses, it's been a game-changer in driving consistent local traffic. By optimizing profiles with accurate information, photos, and regularly updated posts, clients have noticed up to a 40% increase in local customer engagement in just three months.
For example, Tacos el Güero, a local restaurant, experienced a surge in foot traffic after leveraging Google My Business. Regular updates and engaging content, like showcasing daily specials or customer reviews, led to a 30% rise in their in-store visits and a notable boost in their overall sales.
Incorporating customer feedback and review management further improves the user experience. Encouraging happy customers to leave reviews can improve local search rankings and credibility. This approach has consistently helped businesses strengthen their online presence and outperform local competitors.

Julie Ginn · Answer

One advertising platform where I've seen outstanding results is LinkedIn, particularly for B2B marketing in the tech and healthcare industries. Its precise targeting capabilities allow us to reach decision-makers directly, which has resulted in a significant boost in lead quality and conversion rates. When at NAVEX Global, we saw a 35% increase in webinar sign-ups from our LinkedIn campaigns by targeting compliance officers and integrating dynamic content.
The key to LinkedIn's success is leveraging its advanced filtering to segment audiences based on their job titles, industries, and company sizes, then customizing the messaging accordingly. In a campaign at Lob, I used this approach to tailor e-book promotions to specific job roles, resulting in a 25% increase in downloads and nurturing them through automated email sequences. This data-driven, strategic targeting with compelling content was crucial to maximizing ROI.

Josh Cremer · Answer

One advertising platform I've seen recent success with is LinkedIn. It's best for B2B engagement—the professional network lifts branding and visibility. For instance, our collaboration with Power Engineers on LinkedIn improved their brand positioning, driving a 25% increase in consultations over six months.
By leveraging LinkedIn's analytics, we crafted targeted content that resonated with industry-specific audiences. This involved sharing insightful articles aligning with the audience's needs, which improved both engagement and conversion rates. The platform's ability to pinpoint decision-makers ensures our clients' messages don't get lost in the noise, effectively piercing through the typical marketing clutter.

Kushal Desai · Answer

Google Ads has been our most successful advertising platform recently. In the cannabis-vaporizer e-commerce space, where advertising restrictions can be challenging, Google Ads' ability to target specific search intent has been a game-changer. What made it stand out is the high intent of the users searching for products like ours—people looking for dry-herb vaporizers or vape accessories are often ready to purchase. By optimizing for relevant keywords and fine-tuning our product listings, we've seen a significant boost in traffic and conversions compared to more restrictive platforms like Facebook and Instagram.

Davor Rapic · Answer

In the past 6 months, we have seen Meta starting to be more of a main platform than a supporting one to Google Search for B2B ads, especially for SEO agency lead generation and sales. Meta is less competitive for B2B because most business owners consider it less likely to be a place to prospect B2B clients. With lower competition, it helps keep the cost of advertising lower than on other platforms. It is best utilized as part of the omnichannel media mix as it feeds into other channels and helps cover most of the potential buyer journey.

21 Most Successful Advertising Platforms Right Now

21 Most Successful Advertising Platforms Right Now

TikTok Delivers Great ROI

YouTube Shorts Retargets Effectively

LinkedIn Targets Decision-Makers

Quora Connects With Health-Conscious Parents

Facebook Targets Specific Demographics

TikTok Encourages Organic Reach

Instagram and TikTok Engage Audiences

Instagram Excels With Luxury Goods

Google Search Ads Capture Leads

Google Ads Offers Extensive Reach

LinkedIn Reaches B2B Clients

Tomba.io Boosts Email Campaigns

Facebook Ads Drive Impressive Outcomes

Pinterest Ads Provide Long-Term Engagement

Facebook Ads Increase Trial Sign-Ups

Facebook Ads Target Potential Clients

Google My Business Drives Local Traffic

LinkedIn Boosts B2B Marketing

LinkedIn Enhances Brand Positioning

Google Ads Target High-Intent Users

Meta Supports B2B Lead Generation