How Can Traditional Marketing Techniques Be Adapted for the Digital Landscape?


    How Can Traditional Marketing Techniques Be Adapted for the Digital Landscape?

    In the ever-evolving world of digital marketing, six industry experts share their experiences in adapting time-honored marketing strategies to the digital realm. From a Marketing Manager's shift to PPC campaigns to a CEO's innovative take on transforming billboards into social media ads, these professionals provide a wealth of insight. Discover how traditional techniques are being remixed for the digital age, with perspectives from those at the forefront of the industry.

    • Transition to PPC Campaigns
    • Evolve Celebrity to Social Influencer Marketing
    • Apply Timeless Marketing Principles Digitally
    • Transform Mail Campaigns to Email Sequences
    • Remix Word-of-Mouth into Influencer Strategies
    • Reimagine Billboards as Social Media Ads

    Transition to PPC Campaigns

    Having worked with clients spanning various industries, I've found the transition from print advertising to PPC campaigns to be one of the most significant adjustments in adapting traditional marketing to the digital landscape. In the past, businesses relied on print ads in newspapers and magazines, but now they leverage PPC campaigns on platforms like Google Ads and Facebook Ads. PPC advertising offers precise targeting options, real-time analytics, and cost-effective strategies compared to traditional print ads. Companies can monitor ad performance, adjust strategies, and maximize ROI more efficiently in the digital space. This adaptation has revolutionized how businesses engage with their audience online, providing greater flexibility, control, and accountability in their marketing efforts.

    Taylor Caplan
    Taylor CaplanMarketing Manager, Duckpin

    Evolve Celebrity to Social Influencer Marketing

    One great example could be the use of influencer marketing. In the past, influencer marketing primarily involved celebrities or well-known personalities promoting products or services through traditional media channels like television or print. However, with the rise of social media and digital platforms, influencer marketing has evolved to include a wide range of influencers, from micro-influencers to macro-influencers, who have built a following online.

    Bianca Batobato
    Bianca BatobatoDigital Marketing Associate, Fortify SEO

    Apply Timeless Marketing Principles Digitally

    I believe that the principles of marketing are still the same as they were 50 years ago. Leo Burnett, an American advertiser and the founder of Leo Burnett Company, Inc., once said about ads, 'Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.' Behold, this still applies today to how people should create content.

    As fast-paced as the digital landscape is moving, marketers must still apply the basic marketing principles to be successful. They must know their target market, know where to sell or market their product, have a good pricing strategy, and implement attractive promotions. As an example, one of our partners, who has been in the retail business since the '90s selling shirts, needed a refresh to stay relevant and competitive.

    To be able to adapt to the changing preferences and behaviors of their target market, our partner needed to update the designs of their shirts (Product). With this, they also changed the way they created ads, from just taking photos of the shirt to using video and augmented reality for people to see how the shirt will look on them. By continuing to apply the basic principles of marketing and adapting them to digital, they have been able to stay in business for almost 30 years now.

    Paolo Tanjuatco
    Paolo TanjuatcoPresident CEO, Fortify SEO (Fortify Marketing)

    Transform Mail Campaigns to Email Sequences

    In transitioning from traditional to digital marketing, I transformed snail-mail campaigns into engaging email sequences. Shifting from generic print ads to personalized online content, we harnessed data analytics to target specific demographics. The game-changer? Embracing social media for real-time interaction, amplifying our reach and engagement. This approach yielded a 40% increase in customer conversion compared to our outdated methods. Evolving with the digital landscape isn't about abandoning tradition but rather weaving it into the dynamic tapestry of online strategies, proving that old dogs can indeed learn new tricks.

    Himanshu Sharma
    Himanshu SharmaCEO & Founder, Academy of Digital Marketing

    Remix Word-of-Mouth into Influencer Strategies

    Absolutely, adapting traditional marketing techniques for the digital landscape is like remixing a classic song for a new generation. Take the traditional concept of word-of-mouth marketing, for example. In the past, this meant relying on satisfied customers to spread the word about your business to friends and family. Fast forward to today, and we've taken this concept online with influencer marketing.

    Here's the twist: Instead of just any influencers, we've focused on micro-influencers. These are individuals with smaller, more engaged followings. Why? Because their recommendations come across as more genuine and trustworthy, much like the word-of-mouth referrals of old. We provide these micro-influencers with free samples or trial services, encouraging them to share their honest experiences with their audience. This approach hasn't only increased our reach but has also brought in a higher engagement rate compared to traditional advertising or even mainstream influencer partnerships.

    This strategy is a testament to how traditional marketing wisdom isn't obsolete but rather ripe for adaptation. It's about understanding the core principles that made these techniques effective and translating them into actions that resonate with today's digital-first audience.

    Will Hawkins
    Will HawkinsOwner, Digital Business

    Reimagine Billboards as Social Media Ads

    At LeSoricer Marketing, we've mastered the art of turning old-school marketing into the coolest kid on the digital block. Take our traditional 'billboard on the highway' concept, for instance. Instead of waiting for drivers to glance up from their smartphones (let's face it, that's rare), we've transformed it into a captivating social media ad campaign.

    Picture this: our client's brand soaring across Instagram feeds like a digital superhero, stopping thumbs mid-scroll with jaw-dropping visuals and witty copy. We're not just catching eyes; we're hijacking attention spans and leaving traditional billboards in our rearview mirror.

    By injecting personality, interactivity, and a sprinkle of digital magic into our campaigns, we're not just adapting to the digital landscape—we're owning it, one ad post at a time.

    Stephanie Feliciano
    Stephanie FelicianoCEO, LeSorcier Marketing