What Are Memorable Examples of Integrating Emerging Technologies in Advertising?

What Are Memorable Examples of Integrating Emerging Technologies in Advertising?

To showcase how advertising experts are leveraging emerging technologies, we asked Creative Directors and Campaign Managers to share their most memorable examples. From enhancing campaigns with AI technology to leveraging chatbots for customer engagement, here are five innovative strategies these professionals have implemented.

• Enhance Campaigns with AI Technology
• Boost Sales with AR Try-Ons
• Optimize Ads with Advanced A/B Testing
• Integrate Lead Data with ERP Systems
• Leverage AI Chatbots for Customer Engagement

Enhance Campaigns with AI Technology

At Undertone by Perion, we utilize proprietary AI technology to enhance our campaigns and deliver custom solutions for each advertiser. Our innovations reflect our commitment to advancing digital advertising and improving brand, consumer, and publisher experiences. For example, we have created AI chatbots that offer instant, tailored assistance within ads, and recently launched dynamic-audio technology using Generative AI that adapts in real-time to deliver personalized offers and messaging. These initiatives increase engagement and set a new standard for meaningful brand connections with audiences.

Boost Sales with AR Try-Ons

We have leveraged augmented reality in our marketing efforts to boost our sales. We have started a campaign for AR try-ons by allowing our customers to visualize the clothing and footwear products virtually before making a purchase. Additionally, we have created hashtags to promote our try-on campaign over social media. This approach allows the target audience to share the story of our AR try-ons and increase our campaign awareness. This allows them to open their camera, try the various clothing options available, and choose the right product that suits their style and preference. It provides a more personalized shopping experience, increases customer engagement, and generates valuable data for product development. This AR technology allows us to create a more sustainable competitive advantage by offering a more engaging and personalized experience.

Optimize Ads with Advanced A/B Testing

Integrating emerging technologies into advertising strategies can yield remarkable results. For instance, I once led a campaign that used advanced A/B testing to optimize ad creatives for a retail client. We implemented AI-driven personalization tools to deliver customized ads based on user behavior and preferences. The initial results showed a modest improvement in engagement, but after fine-tuning the A/B test parameters, we saw a 30% increase in click-through rates. This experience underscores the power of leveraging emerging tech like AI to refine ad targeting and optimize conversion rates. By continuously testing and adjusting our approach, we were able to achieve significant improvements in campaign performance and ROI.

Integrate Lead Data with ERP Systems

We've been focusing on helping our customers better integrate their lead data with their ERP and core business-management software. Previously, managing this data required juggling multiple programs in different windows, making it difficult to get a comprehensive view. However, it's now possible to more closely integrate and share data across programs. This lets you more easily see the bigger picture, with a holistic view of your data. This integration is particularly important for advertising data, as it enables businesses to easily track which leads are converting to customers and to quickly identify trends. By streamlining access to this information, businesses can have a better understanding of what's working, and where to spend the majority of their advertising dollars.

Leverage AI Chatbots for Customer Engagement

A notable instance of incorporating emerging technologies into our advertising strategy involved leveraging AI-powered chatbots on our social media platforms. These chatbots were able to interact with potential customers in real-time, answering their queries and providing personalized recommendations based on their interests and preferences. This not only increased customer engagement but also improved the overall customer experience, resulting in higher conversions and sales. With the ability to collect and analyze data from these interactions, we were able to continuously improve and refine our advertising efforts. By incorporating AI technology, we were able to create a seamless and efficient customer journey, ultimately boosting our brand reputation and revenue.