When orchestrating a cross-platform advertising campaign, even seasoned professionals encounter hurdles. We've gathered insights from advertisers and marketing managers on the unexpected challenges they've faced, ranging from optimizing budget allocation to using sales data for attribution insights. Here are four firsthand accounts of overcoming these obstacles.
In the quest to maximize customer lifetime value, we've gathered insights from seasoned marketing managers and Chief Marketing Officers. From fostering a customer community to leveraging automated email flows, discover the five powerful tactics these professionals employ to keep customers engaged and spending.
Diving into the competitive landscape can be a game-changer for marketing strategies, as evidenced by insights from Google Ads experts to CEOs. From analyzing competitors for market gaps to pivoting content strategies to video, discover the diverse ways seven marketing professionals have leveraged competitive analysis to steer their decisions.
To help you write a good blurb about yourself, we asked CEOs and CHROs this question for their best advice.
